Designing Documents, Brochures, and Presentation slides .

Designing Documents.

Guidelines for page design.

• Use white space (the empty space on the page).

• Use heading.

Heading are words, or short sentences that group points and divide your document into section.

• Limit the use of word set in all capital.

• Use no more than two fonts in the single document.

• Put important element in the top.

Designing Brochures.

Use this process to create effective brochures.

• Determine your objective.

• Identify your target audience.

• Identify a central selling point: one overarching reader benefit the audience will get.

• Choose the image you want to project.

• Make every choice-color, font, layout, paper.

• Polish the prose and graphics.

• Effective brochures not only repeat graphic elements (heading, small photo) across panels to create a unified look but also contain contrast( between text and images, between a larger font for headings and a smaller one for text).

• Use color effectively.

• Make a text visually appealing.

Designing Presentation Slides

As you design slides for power point and other presentation programs, keep the following guidelines in mind :

• Use a big font size ; 44 or 55 point for titles, 32 point for subheads, and 28 point for examples.

• Use bullets-point phrases rather than complete sentences.

• Use clear, concise language.

• Make only three to five point on each slide.

• Customize your slides with the company logo, chart, downloaded web pages, and scanned-in photos and drawings.

• Use animation to make words and images appear and move during your presentation-but only in ways that help you control information flow and build interest.